The NAIA* Initiative


The definition of the word initiative is to have the ability to judge what needs to be done and to take the necessary steps to get it done. Our goal is to get more people to discover and appreciate drinks that do more than just quench their thirst.

We are convinced that the road is about transparency, clarity and innovation, and releasing oneself from outdated values and stereotypical expressions. We do this by constantly thinking about the ingredients and products available on the market today. In this way, we can offer innovative, Drinks made in Sweden with a function that makes you feel more energetic.

The Naia Initiative was founded in Stockholm in 2018 and our production takes place in Sweden.

Free from refined sugar, artificial coloring and the pressure to take a selfie every time you go to the gym.

Available here